Luca Magnani is the Global Brand Director at HiT Entertainment, responsible for the development of the worldwide strategy, growth plans, and positioning for Thomas and Friends since June 30th, 2014. Prior to this, he was the senior director of brand marketing and franchise management, EMEA, at Turner Broadcasting where he led the global launch of animated comedy "The Amazing World of Gumball", EMEA launch of "Ben 10" and global trans-media project "LEGO Mixels". He was also in Senior Marketing, Franchise Management and New Media Director, Italy, at Turner where he was pivotal to the development, launch, and management of "Boing", and he was the Director at Saatchi and Saatchi.
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