HiT was originally formed as Henson International Television (hit!) in 1983 as a branch of the Jim Henson Company in order to coordinate the co-production of Fraggle Rock in London. This subsidiary was later sold and retains none of the original Henson company architecture except for the name. It later re-branded itself as "HiT Entertainment".
They aquired Gullane Entertainment in 2002. Then, Gullane was purchased and went defunct in 2003. After Hit purchased Gullane, it produced the new series format of Thomas episodes and merchandise. HiT acquired the television rights for Thomas and Friends in 2002, during the airing of the sixth season and the filming of the seventh.
In May 2017, HiT Entertainment merged with Mattel Playground Productions, forming Mattel Creations.
Denise Green served as line producer for Hero of the Rails, Misty Island Rescue, the thirteenth, fourteenth and fifteenth seasons. Micaela Winter also served as line producer for The Great Race, Bubbling Boilers and the twentieth season.
Karen Davies is the director of content services.